Our Story


This is a page for you to talk about your business — your team, history, vision, approach, etc. You can use this space to connect with your customers, build trust, and establish your brand. Customers always appreciate knowing who they’re buying from.

We'd like to thank the lovely people at Formulary 55 for giving us permission to use their imagery in this demo. Here's a little about the company (in their own words):

Cordelia started making bath and body products out of her kitchen back in 1993 and sold them at farmer’s markets. Back then the company was called Essential Soaps, and she even made the paper the soap bars were wrapped in!  The business took off and soon a larger manufacturing facility was needed. She found the perfect little spot in Old Burien, Washington for $400 a month and opened up a shop called Sweet Petula. It was a wonderful little shop supported by loyal customers - many who still use our products today.  Fast forward many years, a few new businesses (Grassroots Home & Garden, Good Clean Dog), much higher rents…..and in 2012 Formulary 55 was born.

At Formulary 55 we make not only our products, (wholesale is about 70% of the business) but also sell and showcase lines we love, made by people a lot like us. In April of 2014 we decided to shake things up and move the business from our long time home of Seattle to sunny Colorado.  We bought a 115 year old brick building and Anthony left his job at Microsoft to oversee the renovations of our new manufacturing facility.  In August 2014, the first floor was complete and ready for us to move operations to Colorado.

We are now up and running in our new Pueblo, Colorado facility where we will live and work in the same building. Business is growing at lightening speed and we've hired a great crew here in our new home.  We started as a hand-made company and it's important to us that we remain a hand-made company even as we grow. We're just getting started, and yet you can already find Formulary 55 products in 500+ retail stores spanning 11 countries!